"An attorney who knows what issues the court considers important (and why) will be able to better prepare for argument by focusing more intensively on these issues. Of course, attorneys would still have to be ready for questions in secondary areas of interest, but they could focus their efforts on areas that they know are likely to be most productive. As a side benefit, oral argument preparation time would likely decrease, with concomitant client savings."
What's worse than getting an appeal thrown out for not following the rules? How about having it happen again, as here?!