That's a joke, son (quoting Foghorn Leghorn)
Dependable blog tipster Ben Shatz has an article in last Thursday's Daily Journal on the topic of appellate brief covers.
This is a serious topic. Lawyers blow their credibility on poorly designed, poorly constructed covers. Get the details of the case right, and follow the applicable rules, and you're well on your way.
Better yet, as Ben recommends, subtle advocacy opportunities await you on the cover. Pick up the DJ to learn more.