ARC is running a print ad and posted a webpage advertising "Appellate Services" using the following language (from the website):
ARC offers the services of experienced retired appellate justices for a wide variety of appeal-related matters. These retired justices are available to consult on trial, post-trial and appellate strategy, including the review of trial court records to evaluate the likelihood of success on appeal. Once an appeal is underway, they can review and comment on appellate briefs. And, as the matter progresses, they can participate in mock oral arguments and otherwise assist in the preparation for oral arguments. In addition, they are always available to work towards the settlement of appellate matters.
The print ad similarly says "ARC's experienced retired appellate justices provide strategic insight at every stage of an appeal ...."
The webpage and ad then features five photos to accompany this text. But only one of the featured neutrals is actually a retired justice.